Successful email marketing for small businesses
Email marketing remains one of the most powerful tools for small businesses, offering unmatched return on investment and the ability to build strong customer relationships. While social media gets much of the spotlight, email consistently delivers results, making it an essential part of any marketing strategy.
Sign up for this webinar to discover how email marketing can help your business grow. We’ll cover the benefits of email, why it’s so cost-effective, and how to use it to engage with prospects and customers who want to hear from you. You’ll learn strategies to build and grow an email list, collect addresses legally, and ensure your campaigns comply with GDPR and privacy laws.
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ÂŁ36 for lifetime access
- This recording is updated every time we run the webinar live
- You'll always have access to the very latest information
- One off purchase gives you lifetime access - no subscriptions or memberships required
- Downloadable copy of the webinar slides
- Ask us questions via email
- More than 130 5* reviews for our webinars
Email marketing might seem like a marketing relic in the age of social media and influencers, but the truth is it’s more relevant and powerful than ever for small businesses. In fact, it’s often the unsung hero in your marketing toolkit. Done well, email consistently delivers one of the highest returns on investment (ROI) across all digital marketing channels. It’s budget-friendly and incredibly efficient.
What you'll learn on this webinar
- The benefits of email marketing
- Why email consistently achieves the highest ROI of any digital marketing channel
- How email enables you to build relationships with customers and prospects who you know want to hear from you
- Why email is one of the most cost effective marketing tools
- Examples of different ways small businesses can use email to grow
- How to build up an email list
- Strategies for collecting customer and prospect email addresses
- Privacy and consent – ensuring your emails are legal
- Overview of how GDPR applies to email marketing
- What permissions do you need in order to send someone an email?
- Obtaining consent and encouraging people to opt in to hearing from you
- Buying third party email lists legally – what you can and can’t do
- Designing email campaigns that really drive response
- Understanding the factors that influence your email response rates
- Crafting emails that encourage response
- Analysing the effectiveness of your email marketing campaigns
- Key metrics to assess the success of your emails
- An overview of email marketing tools for small businesses
- Factors to consider when choosing an email marketing platform
- Costs and features of the most popular platforms for small businesses
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of email as part of their marketing strategy. You may already be using email in some capacity and want to maximise the effectiveness of the emails you’re already sending, or perhaps you’d like to explore new ways of using email within your business. Watch now to learn more about how email can help you build relationships with both prospects and existing customers.
 What's included?Â
You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.Â
The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.Â
If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.Â
Why Awesome Tech Training?
We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.
We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.
Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.
We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!
We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.
Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.
Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.
More than 5,000 people have come on our webinars – see what our customers say about us here.
What people say about our webinars
Charlotte Ross
I'd been looking for some value-for-money training, and we had not long received an email from Awesome Tech Training which was perfect timing. On reading the other reviews I've now done 4 of their training courses and had a very useful 30 minute 1:1 marketing clinic which was hugely beneficial. I can't recommend Awesome Tech Training highly enough and will be looking to book further sessions in the future.
Steph Kirk
I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!Â
Colin Stewart
One of the most useful training webinars I have attended. Very clear and easy to understand. And actually contains useful information! Rare these days. Thank you.
Lisha Mhlanga
Thank you, the training amazing, lots of info shared and this will definitely help me. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt. Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.
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Watch now to learn how to grow your email list, design engaging campaigns, stay GDPR-compliant, choose the right tools and gain strategies to maximise email's impact.
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