SEO for WordPress: Practical Training for Small Businesses

Half day "deep dive" hands on training session

This live, interactive session will give you the confidence to improve your site’s visibility, understand what matters for SEO and avoid common mistakes that hold many websites back. 

“Fantastic session! Covered all the bases with realistic ways forward.” — George S
“Very clear and concise… highly recommend.” — Laura S

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Why attend?

If you’ve ever wondered why your website doesn’t appear higher in search results or struggled to know what actually makes a difference, this course is for you.

By the end of the training you will:

  • Understand the core principles of SEO and how they apply to WordPress

  • Know which tools and techniques to use to check how your site is performing

  • Be able to apply straightforward changes to improve how search engines view your site

  • Recognise the most common pitfalls and how to avoid them

  • Leave with the confidence to continue improving your site over time

This is about helping you take control of your website, even if you’re not a technical expert.

What we’ll cover

We’ll focus on practical steps that you can apply straight away, including:

  • Keyword research: how to identify the terms your audience is searching for, so that you can create content that attracts the right visitors to your site

  • On-page optimisation: titles, headings, images and content structure, so that search engines can clearly understand your content and rank it more effectively

  • Technical SEO basics: speed, security and mobile-friendliness, so that your site is easier to crawl, loads quickly for users and provides a better overall experience

  • Using SEO plugins: making the most of tools like Yoast, so that you can easily apply SEO best practice without needing to know code

  • Link building and authority: why links matter and how to build them naturally, so that your site gains credibility in Google’s eyes and can compete better in search results

  • Tracking results: using Google Analytics and Search Console to measure progress, so that you can see what’s working, spot issues early and make informed improvements over time

How will the session work? 

This SEO for WordPress deep dive costs £199 (inc VAT) for a half-day of live, interactive training. The price includes the session itself, lifetime access to the recording, and a downloadable copy of the slides including all the live links to additional resources — giving you a practical and affordable way to build SEO skills you can apply straight away.

  • Live and interactive via Zoom — ask questions as we go

  • Hands-on — follow along and try techniques on your own site if you wish

  • Resources included — you’ll get a recording of the session plus a copy of the slides, so you can revisit key points later

  • Recommended — two screens (or a computer + tablet) to make it easier to watch and practise at the same time

Who should attend?

This training is ideal if you:

  • Manage your own WordPress site and want to get more from it

  • Work in marketing or communications and are responsible for website content

  • Have some familiarity with WordPress but aren’t sure what SEO steps to take

  • Prefer learning in plain English without unnecessary jargon

No prior SEO knowledge is required.

We run this session on multiple dates. Please click the booking button to see upcoming dates and choose the one that suits you.

Pick your date and book your place now!

Why Awesome Tech Training?

There are plenty of free tutorials online — but they’re often out of date, incomplete, or assume a level of technical knowledge that just isn’t realistic for most small business owners. Our training is different.

  • Decades of experience — Each of us has worked in digital marketing and web development for over 25 years. Lorna's a marketing practitioner who has learned WordPress 'on the job' just as many of our attendees have to, whilst Steve is a developer who has seen every kind of WordPress problem there is, so you benefit from practical solutions that really work.

  • Real-world focus — We don’t just teach theory. Everything we share comes from our own day-to-day experience of running websites and marketing campaigns, both for our clients and for ourselves.

  • Interactive and tailored — You'll be able to see us, hear us and talk to us during the session. You can ask questions live, get feedback on your specific challenges and leave with advice that’s relevant to your business.

  • Trusted by thousands — More than 5,000 people have attended our webinars and training sessions. Many come back for more once they’ve seen how accessible and practical our approach is.

  • Affordable and empowering — Our sessions are designed for small organisations that want to take control of their own marketing, without expensive consultants or agencies.

When you train with us, you’re not just watching a video — you’re learning from experienced practitioners who know what works, what doesn’t, and how to help you avoid costly mistakes.

Pick your date and book your place now!

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For £199 (inc VAT) you get a half-day of practical, interactive training plus the recording and slides afterwards — a cost-effective way to build lasting SEO skills without the expense of hiring an agency.

Pick your date and book your place now!