Implementing a successful content generation strategy for your website

A regular supply of good quality new content is vital if you want your site to perform well on Google and to attract new customers to your business, but constantly generating new content is hard work. Sign up for this webinar and learn how to get the maximum bang for your content buck.

Struggling to keep up with the constant demand for fresh, high-quality website content? You’re not alone.

A steady supply of engaging content is critical to improving your Google rankings, attracting new customers, and standing out in today’s competitive digital landscape.

But with Google’s so-called ‘helpful content’ update penalising sites for low-value pages, the stakes are higher than ever. Sign up for this webinar to learn how to create a sustainable content strategy that delivers maximum impact without burning out.

£36 for lifetime access

This recording is updated every time we run the webinar live
You'll always have access to the very latest information
One off purchase gives you lifetime access - no subscriptions or memberships required
Downloadable copy of the webinar slides
Ask us questions via email
More than 130 5* reviews for our webinars

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In this session, we’ll show you how to craft content that Google loves and your customers value. From understanding what makes content high-quality to avoiding common pitfalls, you’ll gain actionable insights to ensure every piece you create works harder for your business.

Discover strategies for generating fresh ideas, repurposing existing content, and writing copy that converts. Whether you’re building your first content plan or refining an existing one, this webinar will equip you with the tools to save time, increase website traffic, and turn visitors into loyal customers. Sign up now to unlock the full potential of your website content!

What you will learn on this webinar

Why a good supply of regular, high quality content is so important
- The role of content in search engine optimisation
- Understanding what Google considers to be high quality content
- What poor quality content looks like and why it’s so damaging to your search performance and web marketing efforts
- Busting the myth that site visitors won’t bother to read your content
- Why Google’s ‘helpful content’ update means the quality of your content is more important than ever
Generating ideas for new content
- Putting in place a proper content generation strategy
- Ensuring a regular supply of new content
- Getting out from under the grind of constant content generation
- What sort of content does Google consider to be helpful?
Getting maximum bang for your content buck
- Slicing and dicing a single piece of content into multiple resources
- Time saving tips for making the most of content you already have
- Understanding what content your customers will find most useful
Using your website content to convert more visitors into customers
Copywriting tips – what works and what doesn’t

Who should sign up for this webinar?

This webinar is aimed at anyone who wants to generate more traffic to their website and wants to learn more about how to put a successful content generation strategy in place. If you’re struggling to generate regular new content for your site then this webinar is for you.

What's included?

You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.

The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.

If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.

Why Awesome Tech Training?

We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.

We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.

Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.

We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!

We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.

Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.

Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.

More than 5,000 people have come on our webinars – see what our customers say about us here.

What people say about our webinars

Charlotte Ross

I'd been looking for some value-for-money training, and we had not long received an email from Awesome Tech Training which was perfect timing. On reading the other reviews I've now done 4 of their training courses and had a very useful 30 minute 1:1 marketing clinic which was hugely beneficial. I can't recommend Awesome Tech Training highly enough and will be looking to book further sessions in the future.

Steph Kirk

I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!

Colin Stewart

One of the most useful training webinars I have attended. Very clear and easy to understand. And actually contains useful information! Rare these days. Thank you.

Lisha Mhlanga

Thank you, the training amazing, lots of info shared and this will definitely help me. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt. Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.

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Watch this webinar to unlock the full potential of the content on your website.

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