I've just attended Awesome Tech Training's Basics of SEO for small businesses - an hour of very useful information which gave me more confidence in managing the SEO for our site ourselves. I would definitely recommend as they also give you useful links and tips.
Basics of SEO for small businesses
Sign up for this webinar to learn how Google determines the rankings for web pages and how you can use that understanding to improve the search performance of your own website.
Most small businesses are approached regularly by companies offering to help you appear higher in Googleâs search results.
Often they present SEO as a highly complex, technical process that requires a great deal of specialist knowledge, but in fact there are simple steps you can take to significantly improve the search ranking of your site yourself.
Even if you decide not to do the work yourself, itâs useful to have an understanding of how SEO works when youâre dealing with SEO companies.
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ÂŁ36 for lifetime access
- This recording is updated every time we run the webinar live
- You'll always have access to the very latest information
- One off purchase gives you lifetime access - no subscriptions or memberships required
- Downloadable copy of the webinar slides
- Ask us questions via email
- More than 130 5* reviews for our webinars
What you will learn on this webinar
- How Google search works and what Google looks for when deciding how to rank the pages on your website
- Why your content needs to have quality, relevance and context and the importance of understanding what your customers are searching for
- An overview of technical SEO
- Why itâs important that your site runs quickly
- The critical role of mobile friendliness
- Checking your site for broken links
- Running on HTTPS rather than HTTP
- The benefit of a strong network of internal links on your site
- Why itâs important to update your site regularly
- On page SEO
- Understanding how search engines read the pages on your site
- Creating content that search engines will understand
- What is âthin contentâ and why should you avoid it?
- Optimising your images for Google
- Encouraging people to click through from Google search to your site
- What are meta titles and meta descriptions and why do they matter?
- Using the Yoast SEO plugin to edit meta titles and meta descriptions
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to better understand how Google Search works and what simple steps they can take themselves to improve the performance of their site on Google.
 What's included?Â
You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.Â
The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.Â
If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.Â
Plus FREE bite-sized bonus videos
- Adding alt text and optimising your images for Google Search in WordPress
- The role of meta titles and meta descriptions and how to use the Yoast plugin to add them to the pages of your WordPress site
- Creating a site map in the Yoast SEO plugin
- How to submit a site map to Google Search Console
- Using Google Trends to research search terms and keyword phrases used in your market
Why Awesome Tech Training?
We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.
Weâve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.
Over the past few years weâve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.
Weâve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!
We try and bring this real world, practical approach into everything that we do â offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.
Our clients tend to be small businesses who donât have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.
Our training is designed to be affordable, practically focused and results oriented so you can start putting what youâve learned into practice immediately and get quick results.
More than 5,000 people have come on our webinars â see what our customers say about us here.
What people say about this webinar
Mrs B.
Completed the SEO Webinar. which I found to be very informative and easy to follow especially as a non-technical person. I thought it was pitched at the right level of detail and liked that links to further resources were provided if we want to find out more about a particular aspect. It was really helpful that you can watch live or via a recording and you get copies of the slides for making notes
Sarah Smith
Brilliant SEO webinar. Really informative and lots of great tips. Lorna was a really knowledgeable and polished presenter.
Caroline Thomson
Adriot Services - Amazing Bathrooms
Really valuable SEO training - no jargon, succinct, easy to follow and full of actionable advice. Thank you đ€©đ
Stef Emiljaniwicz
Excellent, clear, concise and relevant SEO training. Would recommend.
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