Using Google Business Profile to boost your local SEO
Everything you need to optimise your business's performance in local search using all the features of Google Business Profile
Join us for this one hour webinar and discover how you can use Google Business Profile to maximise your business's performance in local search.Â
With the increasing use of mobile devices, Google Business Profile listings are often the first point of contact for users searching for local businesses on their phones. Having an optimised profile ensures you capture these potential customers.
Many businesses, especially smaller ones, do not take full advantage of Google Business Profile. By optimising and actively managing your profile, you can gain a competitive edge in your local market.
ÂŁ36 for lifetime access
- This recording is updated every time we run the webinar live
- You'll always have access to the very latest information
- One off purchase gives you lifetime access - no subscriptions or memberships required
- Downloadable copy of the webinar slides
- Ask us questions via email
- More than 130 5* reviews for our webinars
About this webinar
Google Business Profile is an essential tool for any business that wants to get more visibility in local search. Google Business Profile listings appear prominently in local search results and on Google Maps. When someone searches for a specific type of business or service in a particular location, having an optimised Google Business Profile increases the chances of your business appearing in the top results. Optimising your Google Business Profile can help your business show up in the “Local Pack” or “3-Pack” of search results, which can be a game-changer for local businesses.
What you will learn during this Google Business Profile on demand webinar
- Why Google Business Profile matters
- Understanding the significance of local search
- How Google Business Profile impacts your online presence
- Setting up a Google Business Profile for your business
- Step-by-step guide to creating a new profile or claiming an existing one
- Tips for completing your profile comprehensively
- Best practices for writing a compelling business description
- Adding accurate contact information, including NAP consistency
- Uploading high-quality photos and videos
- Showcasing your products or services effectively
- Branding guidelines for consistency
- The role of Google Business Profile in improving your local SEO
- The relationship between Google Business Profile and Google Maps
- How does Google decide which local businesses to feature?
- Tips for improving your local search ranking
- Leveraging the “3-Pack” to your advantage
- Effective use of Google reviews
- The importance of customer reviews
- Strategies for generating and managing reviews
- How to respond to reviews, both positive and negative
- Advanced strategies and features
- Product listings and online ordering
- Leveraging Google Q&A and Messaging
- Posting your news and events on your Google Business Profile
Who should sign up for this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of Google Business Profile as part of their marketing strategy. You may already have a Google Business Profile but not be making much practical use of it, or perhaps you’re considering setting one up from scratch and want some advice on best practice in order to enhance your local SEO.
 What's included?Â
You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.Â
The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.Â
If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.Â
Why Awesome Tech Training?
We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.
We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.
Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.
We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!
We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.
Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.
Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.
More than 5,000 people have come on our webinars – see what our customers say about us here.
What people say about our webinars
Charlotte Ross
I'd been looking for some value-for-money training, and we had not long received an email from Awesome Tech Training which was perfect timing. On reading the other reviews I've now done 4 of their training courses and had a very useful 30 minute 1:1 marketing clinic which was hugely beneficial. I can't recommend Awesome Tech Training highly enough and will be looking to book further sessions in the future.
Steph Kirk
I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!Â
Colin Stewart
One of the most useful training webinars I have attended. Very clear and easy to understand. And actually contains useful information! Rare these days. Thank you.
Lisha Mhlanga
Thank you, the training amazing, lots of info shared and this will definitely help me. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt. Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.
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Unlock the power of Google Business Profile to transform your business's performance in local searches
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