Introduction to Google Analytics
Everything you need to start making practical use of insights about how people access and use your website today.
Join us to discover how you can use Google Analytics 4 to understand where your customers are coming from and how well your marketing is working.
Whether you’re completely new to Google Analytics or you’re struggling with getting the most out of your set up, we can help. Perfect for beginners, this webinar guides you through the fundamentals of Google Analytics, with a focus on the elements of GA4 that are most useful for small businesses.
£36 for lifetime access
- This recording is updated every time we run the webinar live
- You'll always have access to the very latest information
- One off purchase gives you lifetime access - no subscriptions or memberships required
- Includes 9 bonus videos demoing key Google Analytics 'how tos'
- Downloadable copy of the webinar slides
- Ask us questions via email
- More than 130 5* reviews for our webinars
About this webinar
What you will learn during this Google Analytics on demand webinar
- How to structure your Google Analytics 4 account and properties correctly
- Get familiar with Google Analytics 4’s user interface and learn how to navigate through its features easily
- Understand how GA4 helps you to track users’ behaviour and measure the effectiveness of your marketing campaigns
- An overview of the key metrics in GA4
- Where are your site visitors coming from?
- Which of your marketing activities generates the most traffic to your website?
- How engaged are visitors to your site?
- What devices are they using to access your site?
- Which pages are they visiting and how long are they spending on them?
- Understanding events and conversions in GA4
- Tracking how well your website converts visitors into customers
Who should sign up for this webinar?
This webinar is suitable for anyone who wants to learn more about how to understand and improve the performance of their website as a marketing tool. It will be useful either to people who have never used Google Analytics before, or those who have been using Google Universal Analytics and would like to understand how to transition to Google Analytics 4.
What's included?
You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.
The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.
If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.
Plus FREE bite-sized bonus videos
- How to filter out internal site traffic in GA4
- How to add a new user to your GA4 account or property
- How to set up custom audiences in GA4
- How to set up a content group in GA4
- How to add a filter to a GA4 report
- How to add a comparison to a GA4 report
- How to customise individual GA4 reports
- How to customise the reports snapshot in GA4
- An overview of the reports library in GA4
Why Awesome Tech Training?
We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.
We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.
Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.
We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!
We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.
Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.
Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.
More than 5,000 people have come on our webinars – see what our customers say about us here.
What people say about this webinar
Andrew Merryweather
I have done several of the short courses and more recently a more indepth one on GA4. The courses are ideal for those who want to have a look at controllling things themselves, they do not need you to have masses of previous knowledge and they are great for giving you the confidence to takes things on in house rather than out sourcing. I have also spoken to them on the 'phone and had one to one meetings and they have always given sound advice and are all very approachable and lovely to talk to. I would strongly recommend using them.
Richard Furber
Today I've completed the Google Analytics 1 hr course. I think it was excellent and gave me the overview I needed to be able to monitor my website myself. I thought Rachel, Lorna and Steve came across very well - and everything was well explained with time for a Q&A at the end.
Lisha Mhlanga
Thank you, the training amazing, lots of info shared and this will definitely help me configure and make use of google analytics. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt. Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.
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