Introduction to digital marketing for small businesses

Our focus is on small businesses who need to make sure they get the biggest bang for their marketing buck. You can’t afford to do everything so how do you decide where to focus? Join us for this FREE webinar and we’ll help you answer this and other common marketing questions.

The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision, not sure which options are the best for you, or where best to focus limited resources.

If that sounds familiar then this webinar is for you.This free webinar is a ‘back to basics’ look at digital marketing specifically aimed at small businesses who want to better understand how to use digital marketing to find new clients whilst building better relationships with existing customers.

FREE lifetime access

This recording is updated every time we run the webinar live
You'll always have access to the very latest information
Lifetime access - no subscriptions or memberships required
Downloadable copy of the webinar slides
Ask us questions via email
More than 130 5* reviews for our webinars

WATCH NOW

What you'll learn on this webinar

What is digital marketing?
- Understanding the core concepts and how marketing helps you grow your business
The elements of the digital marketing mix
- Understanding the tools that are available to you as a part of your digital marketing strategy
- Brief overview of the pros and cons of core digital marketing tools
Building a marketing strategy for your business
- What are you trying to achieve? How to set effective marketing objectives for your business.
- How to decide where to focus your efforts – choosing between the available digital marketing tools and focusing on the ones that are most relevant to your business
- Documenting your marketing plan and keeping on track
Understanding what’s working and what isn’t
- What are the key metrics that will tell you if your marketing strategy is working?
- How to measure the success of your marketing activities and use that knowledge to refine your marketing strategy so you’re doing more things that work and fewer things that don’t
Marketing ideas for budgets of all sizes
- How much should you be spending on marketing?
- How to get results with a minimal budget (or even with zero budget!)
- What tools is it worth spending money on and what could you be doing for free?

Who should watch this webinar?

This webinar is aimed at anyone who wants to understand more about the range of digital marketing tools available and how to most effectively use them to grow their business.

The content will be relevant to any size of business but our focus will be on advice for smaller businesses comprised of either one person alone or a small team of people.

What's included?

You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.

The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.

If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.

Why Awesome Tech Training?

We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.

We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.

Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.

We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!

We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.

Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.

Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.

More than 5,000 people have come on our webinars – see what our customers say about us here.

What people say about this webinars

Helen Tilley

Another brilliant webinar, so much useful information, tips and hints. I'm so pleased you record too, so I can go back to things I missed! This is normally a lot as I get so inspired to go off on tangents to look into all the useful things! Or it triggers me to think of other considerations for my business. For someone who can be a bit overwhelmed by the enormity of the digital world, Awesome Tech Training help make things much simpler and easy to understand and apply, particularly as a small and start up business. Many thanks and I look forward to upcoming webinars!

Rebecca Robayo

I watched a free webinar on an overview of digital marketing that was informative and concise. Nothing was touched on too deeply, which was perfect for me as I'm a beginner. It allowed me to become aware of all the options that are available, and then links were shared so that I can follow up on any part I want more information about. Well run. I will definitely attend more of their webinars.

Phil Richardson

Great webinar, learnt a lot and made me question my business more. Really nice people with good ideas. Will sign up for more things.

Liezl de Wouters d'Oplinter

Attended a free webinar with them and WOW! I learnt so many valuable things that is not normally the case with free sessions. Really informative with high quality actions and suggestions with a lot of free resources as well. Will definitely keep a look out for other events from them.

Mark Ford

Very useful hour spent with Awesome Tech Training on their Introduction Digital Marketing Webinar. In an hour they managed to demystify a whole lot of stuff that other people make sound so complicated for non-specialists like me!

Rowena Vaughan

Excellent, clear and informative webinar. I would recommend start ups and mature businesses watch this. Very useful.

Get started now

Watch this webinar and learn how to build an effective digital marketing strategy, set clear goals and measure your success.

Watch now