Google Analyics 4 deep dive
Half day hands on training session for small businesses
Learn how to navigate GA4 with confidence and uncover the insights that really matter for your business. This half-day live session is designed to help you make sense of Google Analytics 4, avoid common mistakes and focus on the reports and metrics that will actually help you make better decisions.
“The courses are ideal for those who want to take control themselves. You don’t need masses of previous knowledge and they give you the confidence to do more in house rather than outsourcing.” — Andrew M
Why attend?
Many organisations have GA4 set up but rarely look at it — or when they do, they struggle to find the information they need. This deep dive will show you how to cut through the complexity and focus on what’s relevant to you.
By the end of the training you will:
-
Understand how GA4 is structured and how to find the insights that matter
-
Know which reports and metrics to prioritise for your business
-
Be confident in customising GA4 so it reflects your needs
-
Avoid the most common mistakes that lead to confusing or incomplete data
-
Leave with practical steps you can apply straight away
What we’ll cover
We’ll take you through the key aspects of GA4, with a focus on clarity and practical application:
-
Configuring your GA4 property — set things up correctly so your data is accurate and reliable
-
Making sure you’re seeing the right data — avoid common pitfalls that skew your results
-
Controlling access — manage user roles so the right people see the right information
-
Linking with Google Ads and Search Console — connect the dots for a fuller picture of performance
-
Key metrics in GA4 — learn what they are, how to interpret them and why they matter
-
Reports in GA4 — understand report snapshots, default reports, dimensions vs metrics, and how to customise them
-
Event tracking — discover what counts as an event, how to set up custom events and how to measure what matters most for your site
-
The Explore function — use explorations for more advanced reporting, segmentation and custom insights
How will the session work?
This GA4 deep dive costs £199 (inc VAT) for a half-day of live, interactive training in a small group. The price includes the session itself, lifetime access to the recording, a downloadable copy of the slides including all the links and a pack of exercises you can use afterwards — making it an affordable way to gain skills you’ll use long after the course ends.
We run this session on multiple dates throughout the year. Please click the booking button to see upcoming dates and choose the one that suits you.
-
Live and interactive via Zoom — ask questions as we go
-
Hands-on — practise using GA4 with live demo data during the session
-
Resources included — you’ll get the recording, slides and a pack of written exercises so you can revisit everything later
-
Recommended — two screens (or a computer + tablet) to follow the trainer and practise at the same time
You’ll need a GA4 account plus access to Google’s demo data (we’ll send you instructions in advance).
Who should attend?
This session is ideal if you:
-
Know that you have GA4 installed but aren’t sure you’re using it effectively
-
Rarely look at your analytics because it feels overwhelming
-
Struggle to interpret the reports or focus on the right metrics
-
Want to feel more confident making decisions based on data
No prior expertise in analytics is required.
Places are limited so we can keep the training interactive. At just £199 including all materials, this is a practical and affordable way to build confidence with GA4.
Pick your date and book your place now!Why Awesome Tech Training?
There’s no shortage of free advice about Google Analytics online — but it’s often fragmented, overly technical or focused on features that don’t really matter for small businesses. Our training is different because it’s grounded in years of hands-on experience and designed with your needs in mind.
We’re a small team of three — Steve, Lorna and Rachel — who’ve worked together on and off for more than 25 years. In 2019 we set up Awesome Tech Training to share the knowledge we’d built up from running websites, marketing campaigns and analytics projects in the real world. Since then, more than 5,000 people have joined our webinars and training sessions.
-
Lorna comes from a marketing background rather than a technical one. She knows first-hand how overwhelming analytics can feel and focuses on the metrics that genuinely help marketers make better decisions about content, campaigns and investment.
-
Steve is a developer with decades of experience building and maintaining websites. He has deep knowledge of how Google works “under the hood” and how to make sure everything is measured correctly in GA4 — so you can trust that your data is accurate.
-
Rachel brings years of expertise in training and operations, making sure our sessions are well organised, clear and accessible, with support before and after the live event.
What this means for you is a blend of perspectives: practical marketing insight, deep technical expertise, and clear, structured training delivery. We don’t just show you which buttons to press — we explain what matters, why it matters and how you can use it in your own business.
Instead of spending hours trawling through YouTube videos and still feeling unsure, you’ll leave this session with confidence, clarity and a clear plan for using GA4 effectively.
Pick your date and book your place now!See what previous attendees say
Places are limited - book now
For £199 (inc VAT) you’ll get a half-day of expert-led, interactive training plus the recording, slides and exercises — a cost-effective way to build skills you can use long after the session ends.
Pick your date and book your place now!