Getting started with Google Ads
In this comprehensive session, we’ll walk you through the process of setting up a campaign, from choosing your campaign objectives, bidding and budgeting through to configuring effective ads and measuring campaign success.
Whether you’re a small business owner or a marketing professional, this webinar is designed to equip you with the essential knowledge and skills needed to navigate the Google Ads platform effectively.Â
ÂŁ36 for lifetime access
- This recording is updated every time we run the webinar live
- You'll always have access to the very latest information
- One off purchase gives you lifetime access - no subscriptions or memberships required
- Downloadable copy of the webinar slides
- Ask us questions via email
- More than 130 5* reviews for our webinars
What you'll learn on this webinar
- What is Google Ads?
- Overview of the Google Ads platform
- Benefits of using Google Ads for businesses
- Setting up and configuring your Google Ads accountt
- Understanding account settings and preferences
- Tips for choosing the right campaign type for your goals
- Creating your first campaign
- Overview of campaign structure and components
- Setting campaign goals and objectives
- Walkthrough of creating your first campaign
- Writing compelling copy for your ads
- Keyword research and ad groups
- Importance of keyword research in Google Ads
- Creating relevant ad groups
- Tips for selecting effective keywords
- How bidding works in Google Ads
- Understanding budgeting options in Google Ads
- Tips for optimizing your budget and bids
- Tracking what’s working and what isn’t
- Importance of tracking and analytics in Google Ads
- Key performance metrics to monitor
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of Google Ads as part of their marketing strategy and to generate more sales for their business. You may already have a Google Ads account but not be making much practical use of it, or you may be starting completely from scratch.
 What's included?Â
You'll get access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.Â
The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.Â
If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.Â
Why Awesome Tech Training?
We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.
We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.
Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.
We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!
We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.
Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.
Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.
More than 5,000 people have come on our webinars – see what our customers say about us here.
What people say about our webinars
Niall English
This was excellent for someone like me who has no experience of setting up a Google Ads campaign. Great content, completely focused throughout. Great value for money.
Charlotte Ross
I'd been looking for some value-for-money training, and we had not long received an email from Awesome Tech Training which was perfect timing. On reading the other reviews I've now done 4 of their training courses and had a very useful 30 minute 1:1 marketing clinic which was hugely beneficial. I can't recommend Awesome Tech Training highly enough and will be looking to book further sessions in the future.
Steph Kirk
I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!Â
Lisha Mhlanga
Thank you, the training amazing, lots of info shared and this will definitely help me. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt. Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.
Get started nowÂ
Watch this webinar now to unlock the power of Google Ads where we’ll guide you through setting up, running, and measuring successful campaigns to grow your business.
