How to share LinkedIn company page updates to your personal profile

The bottom line: Sharing your company's LinkedIn content on your personal profile is one of the most powerful ways to boost both your personal brand and your company's reach. Content shared by employees gets 8 times more engagement than the same post from a brand account, and employees have 10 times more followers than their company's account on average.

If you're a small business owner, marketing professional, or employee looking to support your company whilst building your own professional presence, this complete guide will show you exactly how to share LinkedIn company page updates to your personal profile in 2025.

Step-by-step guide to sharing company posts

LinkedIn has made sharing company content straightforward with their repost feature. Here's how to do it:

Step 1: Find the content you want to share

Navigate to your company's LinkedIn page or look for company posts in your LinkedIn feed. You can share any public post from your company page.

Step 2: Locate the repost button

Look for the "Repost" button under the post you want to share. It's typically located alongside the Like, Comment, and Send options.

Step 3: Choose your sharing option

When you click Repost, you'll see a dropdown with two options: "Repost with your thoughts" to add your own commentary, or "Repost" to share directly without additional comments.

Step 4: Add your perspective (recommended)

Always choose "Repost with your thoughts" to add value and make the content more personal. This significantly improves engagement rates.

Step 5: Write your commentary

Add 2-3 sentences explaining why this content matters, what you found interesting, or how it relates to current industry trends.

Step 6: Set your audience

Choose who can see your post. Options typically include "Anyone," "Connections only," or specific groups.

Step 7: Post and engage

Click "Post" to share the content, then monitor for comments and engagement to continue the conversation.

How to repost with your own thoughts

Adding your own commentary transforms a simple share into valuable content. Content shared by employees generates 2x the engagement rate of company-shared posts when done thoughtfully.

The personal anecdote framework

Connect the post to a relevant experience. Share a brief story about how your brand tackled a similar problem or how the insight applies to your company's journey.

The data-driven framework

Add a compelling statistic or data point that supports, complements, or even challenges the original post. This adds analytical depth and demonstrates your expertise.

The actionable tip framework

Distill the information from the original post into a concrete, actionable tip that your audience can implement right away.

Example commentary templates

"This resonates with my experience because..."
"What I find particularly interesting about this is..."
"This reminds me of a recent project where..."
"The key takeaway for small businesses is..."
"I'd add that in my experience..."

Best practices for effective sharing

Time your shares strategically

Optimal posting times help maximise the initial engagement window crucial for the LinkedIn algorithm. Generally, Tuesday through Thursday between 9 AM and 12 PM perform well for professional content according to LinkedIn but we recommend you experiment with this - many people get great success by posting in the commuter window.

Use hashtags wisely

Include 3-5 relevant hashtags in your posts to boost discoverability. Focus on industry-specific hashtags rather than generic ones.

Tag relevant people

Tag the original creator and any other relevant companies or individuals using the "@" symbol. This encourages reciprocity and properly attributes the original work.

Keep the 4-1-1 rule in mind

For every single piece of content you share about yourself or your organisation, share an update from another source and share four pieces of content written by others. This keeps your feed audience-focused.

Encourage questions and discussion

LinkedIn's algorithm heavily favours posts that spark meaningful conversations. Ask questions, share insights, and reply to comments quickly.

Be selective about what you share

Always share content that aligns with your expertise and audience to avoid confusing your followers. Quality over quantity is essential.

Understanding privacy and visibility settings

When you repost, you can choose who can see your post under "Who can see your post?" settings. Understanding these options is crucial for maximising your content's impact.

Anyone

Your post will be visible to anyone on LinkedIn, even those not connected to you. This maximises reach but means less targeted visibility.

Anyone + Twitter

Posts simultaneously to LinkedIn and Twitter (if connected), expanding your cross-platform presence.

Connections only

Limits visibility to your first-degree connections. Note that if the original post was shared for connections only, it can't be reposted by other members.

Group sharing

Share within specific LinkedIn groups you're a member of, targeting niche professional communities.

Recommendation for small business owners

Generally, choose "Anyone" for company-related content to maximise potential business impact. Use "Connections only" for more personal professional insights.

Tips to boost engagement on shared content

Respond promptly to comments

Reply to comments quickly to keep the conversation flowing. This signals to LinkedIn's algorithm that your content is generating meaningful discussion.

Ask follow-up questions

Questions drive comments and create opportunities for conversation. End your commentary with a thought-provoking question related to the shared content.

Use compelling visuals

Posts with images typically see a 2x higher comment rate versus those without images. If the original post lacks visuals, consider adding relevant imagery to your commentary.

Cross-promote strategically

Having employees engage with one another's posts can draw attention and invite others to join the discussion. Coordinate with colleagues to support each other's shares.

Share at optimal times

Use LinkedIn analytics to identify when your audience is most active. LinkedIn recently added new post analytics, including the number of profile views and followers a post brought you.

Common mistakes to avoid

Over-sharing company content

Don't rely too heavily on reposting: mix in original posts to showcase your own ideas and perspective. Aim for a balanced content mix.

Sharing without adding value

Simply hitting "Repost" without commentary wastes the opportunity to build your personal brand and provide unique insights.

Ignoring content relevance

Always share content that aligns with your expertise and audience to avoid confusing your followers. Stay within your professional lane.

Forgetting to fact-check

Always fact-check before reposting to ensure you're not spreading inaccurate information. Your reputation depends on the quality of content you share.

Not engaging with responses

Sharing content and disappearing reduces the post's potential reach. Stay engaged with people who comment on your shares.

Using too many hashtags

Keep hashtags relevant and limited to 3-5 per post. Overuse makes content look spammy.

Measuring the success of your shares

Understanding the impact of your sharing efforts is crucial for refining your approach.

LinkedIn's built-in analytics

LinkedIn recently added new post analytics, including the number of profile views and followers a post brought you. Access these through your LinkedIn profile's analytics section.

Key metrics to track

Reach: How many people saw your shared content
Engagement rate: Likes, comments, and shares as a percentage of reach
Profile views: LinkedIn users will start to receive notifications when their post drives profile viewers or new followers
Click-through rates: How many people clicked links in shared content
Follower growth: New connections gained from sharing valuable content

Using external analytics tools

Tools like Metricool integrate directly with LinkedIn Company Pages and provide unified dashboards showing all your LinkedIn data alongside other social media platforms.

Setting benchmarks

Track your performance over time to establish personal benchmarks. Generally, aim for:

2-5% engagement rate on shared content
Steady monthly growth in profile views
Regular new connection requests from your target audience

Making the most of LinkedIn sharing

Sharing LinkedIn company page content to your personal profile is more than just hitting the repost button—it's about strategic personal branding whilst supporting your company's growth. When done thoughtfully, employee advocacy can drive 8 times more engagement than company posts alone.

Remember these key points:

Always add your own commentary to provide unique value
Choose your audience settings strategically
Engage actively with people who comment on your shares
Balance company content with your own original insights
Track your performance to continuously improve

In 2025's competitive LinkedIn landscape, professionals who master the art of thoughtful content sharing will build stronger personal brands, expand their networks, and create valuable opportunities—both for themselves and their companies.

Start implementing these strategies today, and you'll see the benefits in your engagement, network growth, and professional opportunities within weeks.

About the author

Rachel Clinton has led sales and business development teams across a range of companies, from local SMEs and family businesses through to large multinationals.